5G Launch Campaign with Wavemaker and InMobi Recognised at Annual Mobile Marketing Industry Awards

DOHA, Qatar – 5 April, 2021 – Vodafone Qatar has won two awards at the Mobile Marketing Association (MMA) SMARTIES MENA Awards 2020, taking home a silver in both the Product/Services Launch and Brand Awareness categories. The Company was awarded for its 5G Launch Campaign, 'Red Velvet' and 'Stop the Clock', which was run in collaboration with Wavemaker Qatar and InMobi, the world’s leading independent marketing cloud.

The MMA SMARTIES MENA Awards honour the most effective mobile marketing campaigns across the region. The first programme of its kind, the SMARTIES celebrate innovation across the industry and reward those campaigns that result in significant business impact for brands, agencies, media companies and technology providers. Vodafone is the only company from Qatar to win an accolade at this year's awards.

To boost awareness of its 5G offerings and as part of its wider strategy to drive digital engagement with the brand and innovation in the Qatari market, Vodafone Qatar worked with Wavemaker Qatar and InMobi to implement a two-pronged approach. By utilising InMobi’s industry-leading audience targeting capabilities and in-house creative services, Vodafone Qatar and Wavemaker Qatar were able to create innovative, augmented reality (AR) mobile adverts that highlighted the unique features of Vodafone Qatar’s 5G network. The campaign delivered over 12 million impressions across an 8-week period and reached hundreds of thousands of users across the country. In addition, the campaign performed exceptionally well in terms of ROI, boosting 5G sales by three times' the initial estimates.

" I'm proud that Vodafone Qatar has been recognised in these awards, and of the work that our entire team put into this campaign to move the needle on digital engagement and innovation in Qatar," said Diego Camberos, Chief Operating Officer, Vodafone Qatar. "This year has been challenging for us all, but the crisis has highlighted the critical role of technology to keep us all connected. This campaign demonstrated our belief that innovation can improve lives, and that we are committed to building a sustainable digital society which ultimately benefits everyone, powered by our industry leading 5G network.”

“Vodafone Qatar’s innovative, two-pronged approach, which utilised custom AR creatives and hyperspecific audience targeting, led to great results and we are excited that their effort was recognised by MMA SMARTIES MENA,” said Andy Powell, VP and Managing Director, EMEA at InMobi. “2020 was a year unlike anything any of us have ever experienced before, featuring unique challenges that drove us to innovate on new solutions, dig deep into our creative reserves and forge still tighter bonds with our clients. It's quite rewarding to see our close collaboration with partners, innovative spirit and creativity be acknowledged by the MMA. We thank the judges and salute the inspiring competition from other brands, agencies and technology providers across the region.”

Wavemaker’s Business Director, Anas Najih said, “5G is a crucial technology for Vodafone, so it was critical that we get the word out effectively to ensure consumer adoption. Thanks to a well thought out strategy that ensured targeting highly accurate audience segments with the use of unique custom mobile creatives, we were able to see results well above and beyond our expectations.”

For more information about the award-winning campaign, head to the InMobi Vodafone Qatar Case Study for 2020 MMA SMARTIES MENA


About Vodafone Qatar P.Q.S.C
Vodafone Qatar P.Q.S.C. ("Vodafone Qatar") provides a comprehensive range of services including voice, messaging, data, fixed communications, IoT and ICT managed services in the State of Qatar, for both consumers and businesses alike. The Company commenced commercial operations in 2009 and has 1.7 million mobile customers as of 31 December 2020. Its state-of-the-art network infrastructure is expanding to cover key locations in the country with fibre connectivity and 5G, along with an extensive digital ecosystem, which will contribute to Qatar's continued growth and prosperity. Vodafone Qatar’s vision is deeply rooted in its mission to connect today’s ideas with the technologies of tomorrow by pioneering digital innovation and becoming people’s first choice in telecom and digital services. Please visit www.vodafone.qa for more details.
About InMobi
InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized on both the 2018 and 2019 CNBC Disruptor 50 lists and as one of Fast Company’s 2018 World’s Most Innovative Companies. For more information, visit inmobi.com.
About Wavemaker
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. Our 7,200 people across 90 markets have the deep knowledge, confidence and courage to provoke growth for some of the world’s leading brands and businesses.
We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.comTwitter and LinkedIn.
PR Contacts:



From your mobile

Toll free
800 7111

From abroad
+974 7700 7111

Write us