Doha, Qatar, 02 April 2022: Vodafone Qatar has launched its latest brand campaign to drive positive action throughout the country during the Holy month of Ramadan. ‘Yes, We Can Renew and Rebuild’ is the first time that Vodafone has launched such a large, sustainability-based campaign, and is one of the first times that Qatar has seen such a focus on the topic on this scale. This initiative is very much in line with Qatar National Vision 2030 of promoting green-living and sustainability.

Residents of and visitors to Doha will see Vodafone paint the city green through its new installations, that aim to draw attention to the importance of sustainable living and recycling using plant life that is native to Qatar.

As part of the campaign, Vodafone is tackling the high volume of food waste in homes across Qatar. Through a partnership with Seashore Recycling, Vodafone will be giving away free Bio Box composting bins to encourage households to recycle their food waste during Ramadan and turn it into compost, which can then either be used at home or given to Agri-Qatar to use as fertilizer on crops. Furthermore, Qatar Foundation’s schools will participate in this campaign encouraging the students & parents to recycle their food waste during Ramadan and turn it into compost.

Shaikha Rashid Al-Naimi, Head of Brand & Communications, Vodafone Qatar commented: “Sustainability lies at the heart of our Brand, and we are proud that Vodafone continues to be a beacon of environmental action in Qatar. We are firmly committed to supporting sustainability causes and believe that urgent action is needed to address climate change and preserve the planet for future generations. We know that together we can change our habits for the better to protect our planet, and we will continue to develop and provide innovative solutions can help to create a more sustainable future for all.”

To find out more about Vodafone’s Ramadan campaign and to get involved, please visit: www.vodafone.qa/BeTheChange

About Vodafone Qatar P.Q.S.C
Vodafone Qatar P.Q.S.C. ("Vodafone Qatar") provides a comprehensive range of services including voice, messaging, data, fixed communications, IoT and ICT managed services in the State of Qatar, for both consumers and businesses alike. The Company commenced commercial operations in 2009 and has 1.9 million mobile customers as of 31 December 2021. Its state-of-the-art network infrastructure is expanding to cover key locations in the country with fibre connectivity and 5G, along with an extensive digital ecosystem, which will contribute to Qatar's continued growth and prosperity. Vodafone Qatar’s vision is deeply rooted in its mission to connect today’s ideas with the technologies of tomorrow by pioneering digital innovation and becoming people’s first choice in telecom and digital services. Please visit www.vodafone.qa for more details.  

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