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VODAFONE QATAR LAUNCHES “SHATER” ENTERTAINMENT APP FOR KIDS

Doha, Qatar 08 July 2020: Vodafone Qatar has partnered with Digital Virgo to develop an exclusive new digital content environment called “Shater”. Accessible both over the web and as an iOS or Android app, this safe and fun digital space for children - www.shater.qa - is the first of its kind in Qatar.

Providing a tailored mix of popular local and global digital content, filtered by age, “Shater” comes with full parental controls and a usage dashboard lets parents monitor the time spent by their children on all the activities. The range of content is based on the preferences of children in Qatar and includes learning activities, 200 games and videos.

Customers who purchase the ‘Explorer Plan’, Vodafone’s Postpaid plan for children below 18 years, will get a free subscription to Shater content. As a promotional offer, every Vodafone Postpaid customer can enjoy access to the Shater app free of charge for the first month. Prepaid customers can also enjoy access to the Shater app free of charge for 7 days. After the promotional period, customers will be charged QAR40 per month to access the entire catalogue of videos, games and activities. In addition, customers can download all content and watch it at their own leisure.

The new app comes after the recent launch of Gamester, a Vodafone Qatar gaming platform developed by Digital Virgo* Leveraging Digital Virgo’s digital marketing expertise and direct carrier billing technology, Vodafone Qatar’s 1.7 million users now have access to quality gaming content from mobile entertainment partners and the ability to pay for this content securely with their monthly phone bills.

Diego Camberos, Chief Operating Officer, Vodafone Qatar, said: “We are delighted to offer this safe new digital space “Shater”. In working with a partner like Digital Virgo, we kept in mind the safety concerns of parents about unsupervised access to digital media but also what youngsters enjoy. With Shater, they get a full range of age-appropriate content to keep their curious young minds happily and safely occupied this summer.”

Pascal Dufour, Vice President MENA & Turkey, commented: “Shater is a unique and engaging environment for children with no compromises on safety, giving parents complete control over the content. We are pleased to see our partnership with Vodafone Qatar go from strength to strength, in line with our commitment to expand our footprint across the Middle East.”

Vodafone Qatar has made online safety a priority with the launch of AmanTECH, its digital safety programme. The ‘AmanTECH Augmented Reality App game’ helps children aged 7-13 learn greater online awareness while online resources for parents including a digital parenting guide and safety tips are freely accessible at www.vodafone.qa/AmanTECH.

The new Shater app is available to download from the Google Play Store and Apple Store. To learn more, visit www.vodafone.qa/en/shater

*Gamester and Shater were initially developed by Docomo Digital Solutions, a company that Digital Virgo has acquired in May 2020.


-ENDS-

 
About Vodafone Qatar P.Q.S.C
Vodafone Qatar P.Q.S.C. ("Vodafone Qatar") provides a comprehensive range of services including voice, messaging, data, fixed communications, IoT and ICT managed services in the State of Qatar, for both consumers and businesses alike. The Company commenced commercial operations in 2009 and has 1.73 million mobile customers as of 31 March 2020. Its state-of-the-art network infrastructure is expanding to cover key locations in the country with fibre connectivity and 5G, along with an extensive digital ecosystem, which will contribute to Qatar's continued growth and prosperity. Vodafone Qatar’s vision is deeply rooted in its mission to connect today’s ideas with the technologies of tomorrow by pioneering digital innovation and becoming people’s first choice in telecom and digital services. Please visit www.vodafone.qa for more details.
 
For press enquiries, please contact:
Lana Khachan
Head of Communications, Vodafone Qatar
E-mail: lana.khachan@vodafone.com

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