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VODAFONE LAUNCHES HADAYA DIGITAL REWARDS SCHEME

Exclusive benefits available for new and existing customers via digital platforms

Doha, 14 April 2021: Vodafone Qatar has today announced the launch of Hadaya, its latest digital rewards scheme, as part of its digital agenda. Both new and existing customers will be eligible for a bonus when they either recharge or pay their bill via the My Vodafone App or the Vodafone Qatar website.

Introduced to coincide with the holy month of Ramadan and meaning ‘gifts’ in Arabic, Vodafone has launched Hadaya to thank its customers who have embraced a digital-first lifestyle, and to encourage others to follow suit. In keeping with the spirit of giving, recharges can also be gifted to others.

Online recharges of QR 50 and above will receive an extra 10% in value from Vodafone Hadaya. Customers will automatically have the bonus added to their number, without the need to register or subscribe to an additional service.

Diego Camberos, Chief Operating Office, Vodafone Qatar, commented: “Our Hadaya rewards scheme is a great example of how we are supporting the digitisation of Qatar and responding to changing customer behaviour, in line with the increased rate of electronic payments and social distancing measures due to the COVID-19 pandemic. Our customers demand reliable, secure, accessible and convenient services and by using our digital platforms they can stay connected at all times. With Hadaya, they can not only be rewarded for their digital-first lifestyle, but can also use the power of technology to make a difference to someone else’s life, be that a friend, family member or colleague, or simply someone in need of our services.”

As an alternative to physical scratch cards, Vodafone’s digital channels provide a safe yet simple user experience, allowing customers to recharge anywhere and at any time to stay connected to Vodafone’s enhanced GigaNet network. Hadaya has been launched for an initial period of three months and will be available for the whole of Ramadan and Eid. To find out more about Vodafone Qatar’s Hadaya rewards scheme, please visit: https://www.vodafone.qa/en/recharge

-ENDS-
 
About Vodafone Qatar P.Q.S.C
Vodafone Qatar P.Q.S.C. ("Vodafone Qatar") provides a comprehensive range of services including voice, messaging, data, fixed communications, IoT and ICT managed services in the State of Qatar, for both consumers and businesses alike. The Company commenced commercial operations in 2009 and has 1.7 million mobile customers as of 31 December 2020. Its state-of-the-art network infrastructure is expanding to cover key locations in the country with fibre connectivity and 5G, along with an extensive digital ecosystem, which will contribute to Qatar's continued growth and prosperity. Vodafone Qatar’s vision is deeply rooted in its mission to connect today’s ideas with the technologies of tomorrow by pioneering digital innovation and becoming people’s first choice in telecom and digital services. Please visit www.vodafone.qa for more details.
 
For press enquiries, please contact:
 
Lana Khachan
Head of Communications, Vodafone Qatar
E-mail: lana.khachan@vodafone.com

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