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TOGETHER WE CAN: VODAFONE QATAR CELEBRATES COLLABORATIVE POWER OF TECHNOLOGY AND HUMAN AMBITION WITH NEW BRAND POSITION

Doha, 3 April 2021: Vodafone Qatar celebrates what the human spirit can achieve when combined with technology in an update to the Vodafone brand position, being introduced in Qatar tomorrow (4th April). The company will introduce a new Vodafone tagline - ‘Together We Can’ – to accompany its new position, as well as launch an advertising campaign demonstrating Vodafone’s profound belief that the partnership between technology and society can build a better future.
 
“Together We Can’ places the emphasis on ‘we’, and how collaboration between the human spirit and innovation can achieve great things,” says Diego Camberos, Chief Operating Officer, Vodafone Qatar. “The experience of these last 12 months during the COVID-19 crisis has demonstrated more than ever the critical role of connectivity and technology to keeping society, businesses and governments connected. As a purpose-led company, Vodafone Qatar fundamentally believes that technology can improve lives, and this new positioning builds further momentum to our purpose to connect for a better future and enable an inclusive, sustainable digital society.”
 
Vodafone’s new brand position is inspired by consumer research carried out by the company which revealed that the role of technology is profoundly transforming in people’s lives. Findings identified how technology has evolved from something that simply excites people on a personal level, to playing a more meaningful part in the world at large, in particular, in making a difference on issues such as sustainability and societal development. Over the coming months, Vodafone’s Together We Can message will be further reinforced and set in motion by the company’s deployment of GigaNet networks enhancing connectivity for people and businesses in Qatar, and supporting education, health and wellbeing to create a more inclusive and sustainable society.
 
The Together We Can campaign poses questions on the role technology can play in curing disease, fighting climate change and addressing digital inclusion. A series of stories will appear in digital advertising that shine a spotlight on Vodafone’s critical role to help answer these questions, from the rollout of GigaNet 5G and Fibre networks and connectivity to the most remote parts of Qatar and the world, to the role of the Vodafone Group DreamLab app in the global fight against cancer and COVID-19.
 
The campaign will mark the introduction of a refreshed brand identity with Vodafone’s iconic Speechmark logo and red colour scheme. In addition to Qatar, the programme will run in over 30 markets including Germany, Spain, the UK, Italy, Romania, Greece, Ireland, Hungary, Albania, the Netherlands (via Vodafone-Ziggo), Portugal, Czech Republic, Turkey, Australia, South Africa, Ghana, Democratic Republic of the Congo, Tanzania, Lesotho, Mozambique and New Zealand. Creative work for the Together We Can campaign was produced by the London-based New Commercial Arts agency.  
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For further information:
 
Vodafone Qatar
Lana Khachan
Head of Communications, Vodafone Qatar
E-mail: lana.khachan@vodafone.com
 
About Vodafone Qatar P.Q.S.C
Vodafone Qatar P.Q.S.C. ("Vodafone Qatar") provides a comprehensive range of services including voice, messaging, data, fixed communications, IoT and ICT managed services in the State of Qatar, for both consumers and businesses alike. The Company commenced commercial operations in 2009 and has 1.7 million mobile customers as of 31 December 2020. Its state-of-the-art network infrastructure is expanding to cover key locations in the country with fibre connectivity and 5G, along with an extensive digital ecosystem, which will contribute to Qatar's continued growth and prosperity. Vodafone Qatar’s vision is deeply rooted in its mission to connect today’s ideas with the technologies of tomorrow by pioneering digital innovation and becoming people’s first choice in telecom and digital services. Please visit www.vodafone.qa for more details.
 
 
Vodafone Group
Media Relations Investor Relations
GroupMedia@vodafone.com IR@vodafone.co.uk
 
 
About Vodafone Group
Vodafone is a leading telecommunications company in Europe and Africa. Our purpose is to connect for a better future and our expertise and scale gives us a unique opportunity to drive positive change for society. Our networks keep family, friends, businesses and governments connected and we play a vital role in keeping economies running and the functioning of critical sectors like education and healthcare.
Vodafone is the largest mobile and fixed network operator in Europe and a leading global IoT connectivity provider. Our M-Pesa technology platform in Africa enables over 45m people to benefit from access to mobile payments and financial services. We operate mobile and fixed networks in 21 countries and partner with mobile networks in 48 more. As of 31 December 2020, we had over 300m mobile customers, more than 27m fixed broadband customers, over 22m TV customers and we connected more than 118m IoT devices.
We value and respect all individuals irrespective of race, ethnicity, disability, age, sexual orientation, gender identity, belief, background, culture or religion.  Our commitment to diversity and inclusion is core to our Purpose and in our work on empowering women and society at large and improving access to education and digital skills.
Vodafone is also taking significant steps to reduce our impact on our planet by reducing our greenhouse gas emissions by 50% by 2025 and becoming net zero by 2040, purchasing 100% of our electricity from renewable sources by 2021 in Europe and the rest of the world by 2025, and reusing, reselling or recycling 100% of our redundant network equipment.
For more information, please visit www.vodafone.com, follow us on Twitter at @VodafoneGroup or connect with us on LinkedIn at www.linkedin.com/company/vodafone.

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