However, the programme is not just a commercial move; it also helps to connect people who would otherwise be difficult to reach because of the traditional role of women in Qatari society. It has also created a community where women can access and share technology as well as socialise. The pilot project began in 2010 with women who had never worked before and who came from traditional Qatari families. Becoming involved in the program has been a significant step for them as they have gained independence and prosperity, both socially as well as educationally.
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