Doha, 5 March 2012: Vodafone Qatar today inspired visitors during the opening day of QITCOM 2012 by showcasing the future of global and regional Internet services for businesses and consumers alike.

At the Vodafone booth—located at area K30 of the Qatar National Convention Centre—visitors over the next two days of the exhibition will experience leading developments in the areas of internet innovation including, mHealth, Machine to Machine communication, child protection applications; as well as the latest line-up of smartphones from Vodafone, RIM, Samsung and Apple.

Vodafone mHealth is the application of mobile communication and network technologies to improve healthcare. It’s poised to transform healthcare around the world by speeding up diagnosis and bringing greater efficiency to the way patients receive the care and medication they need.

One of Vodafone’s most remarkable, life-saving applications is ECG ‘broadcasts’ from heart attack patients in ambulances. These are sent via a smartphone direct to a hospital consultant who can then give instant diagnosis and medication instructions to the paramedic on board.

Vodafone Machine to Machine (M2M) services enable two way communications without human intervention. This can happen between devices located anywhere in the world. This means users get real time information to analyse and act upon.

M2M services give users the data and control you need to transform your business. They let users reduce costs, enhance operations, build loyalty by offering unique consumer services and develop new transaction based business models and revenue streams.

Vodafone is committed to supporting parents in encouraging their children’s safe and responsible use of digital technology. Vodafone Guardian is an Android-based app that helps keep children safe when using a smartphone. It allows parents to control how the phone is used, and provides protection from inappropriate calls, messages and online content. Parents can set the defaults on the Guardian app to match the age of the child using the mobile, then manually fine-tune it to their preferences.

“As a global company with local roots in Qatar, Vodafone is delighted to be showcasing future global products and services at QITCOM. QITCOM is a great opportunity for Vodafone to demonstrate how innovate data solutions can create new opportunities for businesses and inspire consumers,” said Vodafone Qatar’s CEO, Richard Daly.

Vodafone Qatar is also helping to develop and encourage the creation of Arabic content, and specifically content made in and for Qatar, through its innovative new programme Indie Fikra: Appathon 2012. In partnership with QITCOM, Vodafone Qatar has brought together mobile developer talent from all over the country to compete for cash and prizes in their quest to be named among the best new apps in Qatar created during this unique event.

QITCOM attendees can watch the action—which kicked-off at noon today and runs for 2 days— via live video streaming broadcast directly from the appathon to Vodafone’s booth. During the competition, teams must code and create working demos for new mobile apps using Android, Blackberry, or iOS platforms. Indie Fikra: Appathon 2012 ends at noon on Wednesday and winners will be announced later that day at Vodafone’s booth.

“Indie Fikra Appathon 2012, the first event of its kind in the region, is all about accelerating great app developer talent. We are very excited to see the great work that the teams come up with,” said Khalifa Saleh Haroon, Head of Innovation and Interactive at Vodafone Qatar.

QITCOM runs till the 7 March and visitors can experience all that Vodafone has on show from 10 am to 8pm during the remaining 2 days of the exhibition.


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