Doha, Qatar, 5 October, 2026: Vodafone Qatar and Al Meera Consumer Goods Company announced a new strategic partnership bringing together their loyalty programmes, iPoints and wafa, to give customers greater flexibility in how they use their rewards across telecom services and everyday shopping.
As part of the partnership, Vodafone Qatar customers will be able to redeem their iPoints at almeera stores, while almeera customers will be able to convert their wafa points into Vodafone iPoints, providing access to a wider range of lifestyle benefits.
The collaboration reflects both companies’ commitment to creating greater value, flexibility and convenience for their customers by connecting loyalty programmes across complementary sectors. It also marks the first phase of a broader long-term partnership between Vodafone Qatar and almeera, with both organisations exploring further opportunities to develop integrated customer experiences.
For almeera, the partnership supports the continued evolution of wafa from a traditional retail loyalty programme into a broader customer rewards and engagement ecosystem, giving members more choice in how they use their rewards.
The partnership also reflects almeera’s continued investment in technology, digital platforms and customer intelligence, supporting the development of more seamless and personalised experiences for wafa members. Partnerships with key organisations across Qatar are an important part of this approach, helping to extend the value and relevance of wafa beyond grocery shopping and into more areas of customers’ everyday lives.
Baran Yurdagul, Chief Operating Officer at Vodafone Qatar, commented: “This partnership reflects our continued commitment to enhancing the customer experience and delivering greater value. By expanding the iPoints programme through strategic partnerships with organisations such as almeera, we are creating more opportunities for customers to benefit from the programme, while continuing to strengthen our offering beyond connectivity.”
Jassim Mohammed Al-Ansari, Chief Executive Officer of Al Meera Consumer Goods Company, commented: “wafa is evolving beyond a traditional retail loyalty programme. Our partnership with Vodafone Qatar gives customers greater flexibility to use the value they earn across two programmes that are part of their everyday lives. As we continue to expand the wafa ecosystem, our focus is on building partnerships that make loyalty simpler, more useful and more rewarding for our customers.”
To find out more about Vodafone Qatar’s services, please visit: www.vodafone.qa
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About Vodafone Qatar P.Q.S.C
Vodafone Qatar P.Q.S.C. (“Vodafone Qatar”) provides a comprehensive range of services including voice, messaging, data, fixed communications, IoT and ICT managed services in the State of Qatar, for both consumers and businesses alike. The Company commenced commercial operations in 2009 and has 2.1 million mobile customers as of 30 June 2026. Its state-of-the-art network infrastructure is expanding to cover key locations in the country with fibre connectivity and 5G, along with an extensive digital ecosystem, which will contribute to Qatar’s continued growth and prosperity. Vodafone Qatar’s vision is deeply rooted in its mission to connect today’s ideas with the technologies of tomorrow by pioneering digital innovation and becoming people’s first choice in telecom and digital services. Please visit www.vodafone.qa for more details.
For press enquiries, please contact:
Mediarelations.qatar@vodafone.qa
About Al Meera Consumer Goods Company
Al Meera Consumer Goods Company is one of the leading retail chains in the State of Qatar, operating an extensive network of branches that provide communities with access to fresh food products, essential goods, and everyday household needs. Through its broad presence and strong supply chain partnerships, almeera contributes to supporting the food security system and ensuring the continuous availability of essential goods across the country