Doha, 11 February 2020: Vodafone used their role of being at the forefront of the digital era to engage the community on Qatar National Sport Day 2020, in a host of digital sports activities that showcased ways technology and sports are being blended to revolutionise how people can exercise and play sports.
As the Platinum Sponsor of Qatar Foundation’s National Sport Day event, for the third year in a row, Vodafone attracted thousands of people to its smart sports city located in Qatar Foundation’s Ceremonial Court.
Vodafone teamed up with OX Fitness, one of the leading gyms in Qatar, to offer the country’s first Virtual Reality (VR) workout. The VR boxing workout gave Ox Fitness members the chance to experience what the future of sports will look like. Another highlight was the Augmented Reality (AR) Dodge Ball game, the first ever physical eSport that utilises AR and VR. Both these activities were powered by Vodafone’s GigaNet network, with its extremely fast speeds and ultra-low latency, which eliminate the lag often experienced in gaming with current technologies.
To make the day even more exciting for its employees, Vodafone ran an internal tournament to crown a winning team the AR dodgeball game champion.
Moreover, as sponsor of Qatar Foundation’s National Sport Day event, Vodafone handed out cash prizes to winners of the QF Obstacle Race, a large-scale 3km obstacle course spanning the length of Oxygen Park. Vodafone Qatar’s brand ambassador, Mohammed Saadon Al-Kuwari, was on hand to celebrate with the winners and hand them their prizes.
“I am delighted with our staff and the public’s enthusiastic participation in today’s Vodafone digital sports activities that were designed to showcase how technology can enable an active lifestyle. We are also pleased to support Qatar Foundation’s annual Sport Day programme that each year draws communities closer together and promotes the adoption of a healthy lifestyle,” said Mr Khames Mohammed Al Naimi, Chief Human Resources Officer, Vodafone Qatar.
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About Vodafone Qatar P.Q.S.C
Vodafone Qatar P.Q.S.C. ("Vodafone Qatar") provides a comprehensive range of services including voice, messaging, data, fixed communications, IoT and ICT managed services in the State of Qatar, for both consumers and businesses alike. The Company commenced commercial operations in 2009 and has 1.74 million customers as of 31 December 2019. Its state-of-the-art network infrastructure is expanding to cover key locations in the country with fibre connectivity and 5G, along with an extensive digital ecosystem, which will contribute to Qatar's continued growth and prosperity. Vodafone Qatar’s vision is deeply rooted in its mission to connect today’s ideas with the technologies of tomorrow by pioneering digital innovation and becoming people’s first choice in telecom and digital services. Please visit www.vodafone.qa for more details.
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Lana Khachan
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Vodafone Qatar
E-mail: lana.khachan@vodafone.com