On behalf of its Board of Directors, I am pleased to present Vodafone Qatar’s financial results and business performance for the year ending December 31st 2022.
2022 Overview
From the outset, 2022 promised to be an eventful year for both Vodafone Qatar and the country as a whole. Vodafone Qatar continued to support key events in Qatar and deepen important partnerships within the local business and community spheres, all whilst further embedding its new brand positioning – Together We Can – into its operations and communications with stakeholders at all levels through adapting to advanced technologies and empowering the human capability to use innovative solutions.
In 2022, by further expanding our growing IoT product portfolio we managed to successfully expand our product offering including the launch of our Asset Tracking and IoT Smart Tracker products, which support businesses and SMEs to operate efficiently. In our efforts to provide the right financial technology to a wider population, Vodafone Qatar
has launched iPay: Qatar’s first licensed e-wallet product that aims to encourage customers along their digital transformation journey.
Additionally, we continued to focus our efforts on the topic of sustainability, which we made the core of our operations. We have dedicated a lot of time and effort to finding advanced innovative ways to promote a more environmentally friendly lifestyle for our customers. The campaign we executed during the Ramadan period signified the next phase of Vodafone Qatar’s push to promote greener lifestyles, sustainability, and recycling, in line with the Qatar National Vision 2030.
Moreover, in our effort to provide a unique digital experience for our customers during the world’s largest sporting event, we launched our ‘We Fan Together’ campaign in a customised Vodafone Qatar
Metaverse experience. The campaign was launched during an event that took place in Vodafone Qatar’s newly opened experience store at Place Vendome mall.
Overall, Vodafone Qatar was able to continue its progress in developing and providing both consumers and businesses across Qatar with the
cutting-edge technologies needed to improve their lives and digitally transform. We now look ahead to 2023, during which we will further build on our momentum and our position as a leader in Qatar’s
technology industry.
Abdulla Bin Nasser Al-Misnad Chairman of the Board of Directors
Abdulla Bin Nasser Al-Misnad Chairman of the Board of Directors
On behalf of its Board of Directors, I am pleased to present Vodafone Qatar’s financial results and business performance for the year ending December 31st 2022.
2022 Overview
From the outset, 2022 promised to be an eventful year for both Vodafone Qatar and the country as a whole. Vodafone Qatar continued to support key events in Qatar and deepen important partnerships within the local business and community spheres, all whilst further embedding its new brand positioning – Together We Can – into its operations and communications with stakeholders at all levels through adapting to advanced technologies and empowering the human capability to use innovative solutions.
In 2022, by further expanding our growing IoT product portfolio we managed to successfully expand our product offering including the launch of our Asset Tracking and IoT Smart Tracker products, which support businesses and SMEs to operate efficiently. In our efforts to provide the right financial technology to a wider population, Vodafone Qatar
has launched iPay: Qatar’s first licensed e-wallet product that aims to encourage customers along their digital transformation journey.
Additionally, we continued to focus our efforts on the topic of sustainability, which we made the core of our operations. We have dedicated a lot of time and effort to finding advanced innovative ways to promote a more environmentally friendly lifestyle for our customers. The campaign we executed during the Ramadan period signified the next phase of Vodafone Qatar’s push to promote greener lifestyles, sustainability, and recycling, in line with the Qatar National Vision 2030.
Moreover, in our effort to provide a unique digital experience for our customers during the world’s largest sporting event, we launched our ‘We Fan Together’ campaign in a customised Vodafone Qatar
Metaverse experience. The campaign was launched during an event that took place in Vodafone Qatar’s newly opened experience store at Place Vendome mall.
Overall, Vodafone Qatar was able to continue its progress in developing and providing both consumers and businesses across Qatar with the
cutting-edge technologies needed to improve their lives and digitally transform. We now look ahead to 2023, during which we will further build on our momentum and our position as a leader in Qatar’s
technology industry.
2022 marked a historical turning point for Qatar which became the first Arab country to host what is currently regarded as the biggest sporting event in the world, and it did so with tremendous success despite of all the challenges and cultural barriers that needed to be overcome.
As a company deeply involved in all aspects of the country’s technology and communications sector, it was also year of major milestones for Vodafone Qatar. The most notable of these was the launch of our national “We Fan Together” campaign, which leveraged the latest advancements in Virtual Reality (VR) technology to deliver a one-of-akind Metaverse experience. We Fan Together was a massive campaign that required us to partner with many important entities and personalities in the local market٫it also enabled us to provide football fans from across the globe with a broad
range of offers and services that demonstrated our country’s ability to consistently deliver a world-class experience, even during the most resource demanding of events. Case in point: through our relentless nationwide efforts, we ensured that fans were always able to access Wi-Fi on public transport and their own line of dedicated SIMs, to enjoy countless valuable offers and discounts and join our in-house digital ‘Fan Academy’, and benefit from
many other activations and events to keep them entertained, connected and engaged throughout the tournament period.
Aside from our tournament-based activities, we also had the privilege of being involved in many highprofile events that tied to our three core corporate pillars of sustainability, sports and innovation
including Project Qatar, Hospitality Qatar, AgriTech, Smart City Expo, Katara Int’l Arabian Horse Festival and Red Bull Neymar Jr´s Five World Finals 2022 along with HH The Amir Sward for Horse Jumping and Dressage. Our partnership with market leader
Microsoft was another key milestone for us during the year, as the tech giant entrusted us with the role of Official Technology Provider for the launch of its Data Centre in Qatar, getting us directly involved in
one of the biggest steps forward in recent times in the development of Qatar’s digital capabilities.
Against the backdrop of mega sporting events, 2022 was a year of ‘firsts’ for Vodafone Qatar too as we launched Qatar’s first ever licensed eWallet, iPay, and we spearheaded the first large-scale
sustainability-focused event with our Ramadan campaign “Together We Can Renew and Rebuild”.
Rashid Fahad Al-Naimi Managing Director
Rashid Fahad Al-Naimi Managing Director
2022 marked a historical turning point for Qatar which became the first Arab country to host what is currently regarded as the biggest sporting event in the world, and it did so with tremendous success despite of all the challenges and cultural barriers that needed to be overcome.
As a company deeply involved in all aspects of the country’s technology and communications sector, it was also year of major milestones for Vodafone Qatar. The most notable of these was the launch of our national “We Fan Together” campaign, which leveraged the latest advancements in Virtual Reality (VR) technology to deliver a one-of-akind Metaverse experience. We Fan Together was a massive campaign that required us to partner with many important entities and personalities in the local market٫it also enabled us to provide football fans from across the globe with a broad
range of offers and services that demonstrated our country’s ability to consistently deliver a world-class experience, even during the most resource demanding of events. Case in point: through our relentless nationwide efforts, we ensured that fans were always able to access Wi-Fi on public transport and their own line of dedicated SIMs, to enjoy countless valuable offers and discounts and join our in-house digital ‘Fan Academy’, and benefit from
many other activations and events to keep them entertained, connected and engaged throughout the tournament period.
Aside from our tournament-based activities, we also had the privilege of being involved in many highprofile events that tied to our three core corporate pillars of sustainability, sports and innovation
including Project Qatar, Hospitality Qatar, AgriTech, Smart City Expo, Katara Int’l Arabian Horse Festival and Red Bull Neymar Jr´s Five World Finals 2022 along with HH The Amir Sward for Horse Jumping and Dressage. Our partnership with market leader
Microsoft was another key milestone for us during the year, as the tech giant entrusted us with the role of Official Technology Provider for the launch of its Data Centre in Qatar, getting us directly involved in
one of the biggest steps forward in recent times in the development of Qatar’s digital capabilities.
Against the backdrop of mega sporting events, 2022 was a year of ‘firsts’ for Vodafone Qatar too as we launched Qatar’s first ever licensed eWallet, iPay, and we spearheaded the first large-scale
sustainability-focused event with our Ramadan campaign “Together We Can Renew and Rebuild”.
As a business that was built in Qatar for Qatar, 2022 is a year we will never forget. It has been a privilege to witness first-hand the country’s immense
preparations for the most prestigious occasion in its recent history, and to see the delivery of an everlasting Qatari legacy.
Throughout the past year, we were able to observe the true transformational nature of sport, collaboration, and teamwork, and also how together we really can turn challenges into achievements. I’d
like to congratulate the country for delivering such an incredible event.
Over the past year, we doubled down on our focus of moving away from celebrating individual achievements to recognising collective ones. Guided by our brand vision, we have continued to prioritise the role of human connection and the potential it
has, when coupled with innovation and technology, to overcome the obstacles we all face.
We are proud of the progress we made this year, in partnership with many leading organisations across Qatar, to once again position ourselves at the leading edge of the technology industry, and build a
sustainable and innovation-led future for our entire community.
Business Performance
The Transformation Strategy that we began to implement in 2018 is still in force to this day, and its effectiveness can be seen through the trend of
constant growth that has continued throughout the past year.
Vodafone Qatar has successfully reported an annual net profit of QR 502 million, and its total service revenue grew by 17.3%.
On the back of these figures, Vodafone Qatar continues to build on the momentum it has successfully built and achieved.
We have managed to achieve this growth in spite of the headwinds we face within the telecommunications sector – both in Qatar and on an
internationally. Bolstered by our recent successes, we are confident in our ability to continue implementing our strategy and driving responsible growth for our
shareholders.
A new global benchmark: The World’s Fastest Mobile Network
Our relentless pursuit of excellence paid off as we receive the highest honor in our industry, solidifying our position as a global leader in the field. According
to the Ookla Speedtest Intelligence® analysis for Q3 and Q4 of 2022 we were announced the Fastest Mobile Network In The World
World Cup Campaign – We Fan Together
In light of the campaigns that benefited many brands owing to the positive impact of the FIFA World Cup Qatar 2022™, Vodafone Qatar has chosen to remain
true to its brand identity, and continue to support human connection.
We made a promise to be the largest supporter of the fans, who play a key part in football’s success. We believe that there is no better way to communicate
with fans than to join them, and not merely act as a brand.
This is the core pillar of our We Fan Together campaign, which was mainly launched to help us grow ever-closer to our customer base. Capitalising
on the passion of this sport’s fans, we have built bridges across cultures, in a pursuit to enhance human bonds in the best way through community
organisation, and our ability to work together to achieve one collective goal.
The tournament has been the ideal event to highlight our unique capabilities, as well as to underscore the importance of unity and playing with integrity and a
spirit of fair competition.
The basis against which we launched our campaign was to highlight the role of technology in our daily lives, and showcase how it forms part of every aspect
of our modern day lifestyles, in addition to providing a look at the evolution of how the relationship between man and machine will continue to develop in years to
come.
The campaign was launched during an event that took place at Place Vendome mall, and in Vodafone Qatar’s own specially customised Metaverse
experience, in the presence of a large number of press correspondents and a group of social media influencers.
After the successful launch, where guests could learn more about our brand via VR headsets in our Metaverse experience, we announced that fans
attending the tournament could take part in many other interactive digital activities, and that we would provide free SIM cards with unlimited data to all Hayya
Card holders. This step forms part of our commitment to our customers, and the strong attention we pay to the local community and the global one as a whole.
This all stems from our conviction that change can only be brought about collectively, contrary to the common belief that we have to drive change as
individuals.
We at Vodafone Qatar firmly believe that good memories are a set of cherished and shared experiences, and so the campaign also included
several events and activities that aimed to build and engage with the digital community, with the aim of giving fans an unforgettable tournament.
Sheikh Hamad Abdulla Jassim Al-Thani Chief Executive Officer
Sheikh Hamad Abdulla Jassim Al-Thani Chief Executive Officer
As a business that was built in Qatar for Qatar, 2022 is a year we will never forget. It has been a privilege to witness first-hand the country’s immense
preparations for the most prestigious occasion in its recent history, and to see the delivery of an everlasting Qatari legacy.
Throughout the past year, we were able to observe the true transformational nature of sport, collaboration, and teamwork, and also how together we really can turn challenges into achievements. I’d
like to congratulate the country for delivering such an incredible event.
Over the past year, we doubled down on our focus of moving away from celebrating individual achievements to recognising collective ones. Guided by our brand vision, we have continued to prioritise the role of human connection and the potential it
has, when coupled with innovation and technology, to overcome the obstacles we all face.
We are proud of the progress we made this year, in partnership with many leading organisations across Qatar, to once again position ourselves at the leading edge of the technology industry, and build a
sustainable and innovation-led future for our entire community.
Business Performance
The Transformation Strategy that we began to implement in 2018 is still in force to this day, and its effectiveness can be seen through the trend of
constant growth that has continued throughout the past year.
Vodafone Qatar has successfully reported an annual net profit of QR 502 million, and its total service revenue grew by 17.3%.
On the back of these figures, Vodafone Qatar continues to build on the momentum it has successfully built and achieved.
We have managed to achieve this growth in spite of the headwinds we face within the telecommunications sector – both in Qatar and on an
internationally. Bolstered by our recent successes, we are confident in our ability to continue implementing our strategy and driving responsible growth for our
shareholders.
A new global benchmark: The World’s Fastest Mobile Network
Our relentless pursuit of excellence paid off as we receive the highest honor in our industry, solidifying our position as a global leader in the field. According
to the Ookla Speedtest Intelligence® analysis for Q3 and Q4 of 2022 we were announced the Fastest Mobile Network In The World
World Cup Campaign – We Fan Together
In light of the campaigns that benefited many brands owing to the positive impact of the FIFA World Cup Qatar 2022™, Vodafone Qatar has chosen to remain
true to its brand identity, and continue to support human connection.
We made a promise to be the largest supporter of the fans, who play a key part in football’s success. We believe that there is no better way to communicate
with fans than to join them, and not merely act as a brand.
This is the core pillar of our We Fan Together campaign, which was mainly launched to help us grow ever-closer to our customer base. Capitalising
on the passion of this sport’s fans, we have built bridges across cultures, in a pursuit to enhance human bonds in the best way through community
organisation, and our ability to work together to achieve one collective goal.
The tournament has been the ideal event to highlight our unique capabilities, as well as to underscore the importance of unity and playing with integrity and a
spirit of fair competition.
The basis against which we launched our campaign was to highlight the role of technology in our daily lives, and showcase how it forms part of every aspect
of our modern day lifestyles, in addition to providing a look at the evolution of how the relationship between man and machine will continue to develop in years to
come.
The campaign was launched during an event that took place at Place Vendome mall, and in Vodafone Qatar’s own specially customised Metaverse
experience, in the presence of a large number of press correspondents and a group of social media influencers.
After the successful launch, where guests could learn more about our brand via VR headsets in our Metaverse experience, we announced that fans
attending the tournament could take part in many other interactive digital activities, and that we would provide free SIM cards with unlimited data to all Hayya
Card holders. This step forms part of our commitment to our customers, and the strong attention we pay to the local community and the global one as a whole.
This all stems from our conviction that change can only be brought about collectively, contrary to the common belief that we have to drive change as
individuals.
We at Vodafone Qatar firmly believe that good memories are a set of cherished and shared experiences, and so the campaign also included
several events and activities that aimed to build and engage with the digital community, with the aim of giving fans an unforgettable tournament.
Vodafone's Qatar Historic Milestones
ⓘ Click on a Milestone to read more
2012
Vodafone Qatar launches fibre-based consumer and enterprise fixed-line services commercially
Vodafone Qatar introduces the country’s first smart recharge card
Vodafone Qatar expands its retail footprint to reach 22 outlets
2013
Vodafone Qatar achieves 1 million customers milestone
The Vodafone Qatar Passport Pack is introduced for the country’s best roaming rates
Vodafone Qatar becomes the first company in Qatar to offer Secure Device Management to help businesses better protect their company data
2014
Vodafone Qatar launches 4G services and the first 4G service while roaming
Vodafone Qatar is the first certified company in Qatar and the first telecom company in the world to obtain the ISO 27001:2013
2015
Vodafone Qatar launches its 4G+ network
Vodafone Qatar named ‘Best Telecom Company’ at the Arabian Business Awards
2016
The power of the Vodafone international network comes to Qatar with the launch of the Vodafone Global IoT Platform
Vodafone Qatar commences deployment of hybrid power systems across their sites to reduce its carbon footprint
2017
Qatar Rail signs MoU with Vodafone Qatar to provide Doha Metro’s Green and Gold Lines with world-class telecommunications services
Vodafone Qatar is re-certified the prestigious ISO 27001:2013, demonstrating the strength of the company’s information security management systems and operations.
Vodafone Qatar launches its fleet management service
2018
The Board of Vodafone Qatar announces a number of company changes that re-sets it for the future including the sale of Vodafone Group’s equity stake, the extension of its mobile license, and a capital reduction to extinguish the historical losses and deliver long term growth potential
Vodafone Qatar launches its 5G Network
Vodafone Qatar pioneers e-SIM technology in the region
2019
Vodafone Qatar re-brands its world-class network technology (4G+, 5G & Fibre) to GigaNet.
Vodafone Qatar launches GigaHome in continuation of their leadership in innovative digital solutions for the home.
Vodafone Qatar GigaTV launches for premium entertainment for the entire family
Vodafone Qatar unveils reach of its 5G network to cover more than 70% of the capital city Doha and launches the country’s first 5G plans.
Vodafone Qatar launches first Narrowband-IoT (NB-IoT) Network nationwide
Vodafone Qatar breaks new boundaries with the Region’s first 5G holographic call
Vodafone Qatar is the first in the country to offer 5G roaming
2020
Vodafone Qatar launches VoLTE – or Voice over LTE – enabling simultaneous use of voice and data over the 4G+ network
Vodafone Qatar’s fibre footprint reaches more than 25 key areas across the country
Vodafone Qatar’s fully managed Wi-Fi service adopted by Qatar Rail to provide passengers on the Doha Metro with public Wi-Fi access in all stations and onboard the trains.
Qatar General Electricity & Water Corporation (KAHRAMAA) and Vodafone Qatar partner to roll out 600,000 smart meters powered by the Internet of Things nationwide.
Vodafone Qatar and Qatar National Tourism Council sign a Memorandum of Understanding for the implementation of Vodafone’s Big Data & Advanced Analytics solution to accelerate the
country’s goal of being a world-class tourist destination.
2021
Vodafone Qatar launches Push-To-Talk Plus for instant voice, video and text communication
Vodafone Qatar unveils an enhanced GigaNet network
Vodafone Qatar launches an enhanced IoT Fleet Management Solution
Vodafone Qatar wins two awards at MMA Smarties MENA 2020
Vodafone Qatar introduces Labeeb, one of the first AI powered chatbots in Qatar
Vodafone Qatar listed among the 10 Best Workplaces in Qatar by Linkedin
2022
Vodafone Qatar awarded newest ISO certificate for business continuity
Vodafone Qatar launches Wi-Fi Guarantee for Gigahome Internet Services
Vodafone Qatar paints Doha green in Ramadan Sustainability Campaign
Vodafone Qatar launches new IoT Asset Tracking solution to maximise efficiency of business operations
Vodafone Qatar launches first IoT tracker for consumers in Qatar
Vodafone Qatar granted first license for electronic payment services through iPay
Vodafone Qatar introduces iPay, the first licensed wallet by Qatar Central Bank
Numbers achieved during the WORLD CUP
Together we delivered through our network of fans
0
0
0
0
0
0
0
0
Championing digital customer experiences
0%
of customers succssfully completed digital registration while activating SIM
0%
of customers preferred eSIM activation via digital, and overall
>0%
recharges done via digital
0M
App downloads
Roaming
Roaming Countries
0
Roaming Data
0TB
Roaming Calls
0M
Partner Networks
0
Networks on 5G Roaming
0
Financial and operational highlights
Mobile Customers(000) 0
2022
0
2021
0
1,934
2020
0
1,662
2019
0
1,737
2018
0
1,720
Revenue (QR M) 0
2022
0
0
0
2021
0
0
0
2,526
2020
0
0
0
2,200
2019
0
0
0
2,125
2018
0
0
0
2,101
Postpaid
Prepaid
Equipment and other revenues
0
Million
0
%
0
Million
0
Million
0
%
0
Million
0
%
0
%
“We see a key role for our digital networks and technologies in helping to transform Qatar’s workforce, and empowering youth in their journey to a fully digital society.”
Sustainability at Vodafone
Sustainability is one of Vodafone’s vital three
corporate pillars, which underpins all of its
operations as a business. Vodafone’s initiatives aim
to drive sustainable change within the community
by committing to leaving a positive impact on the
social, economic and environmental elements
within the local market.
From agriculture to transportation and smart
homes, Vodafone is at the forefront of a digital-first sustainability revolution. The momentum of
post-pandemic economic recovery has spurred
economic development and with it came the search
for ways to create more sustainable economies
and societies. Innovation from Vodafone Qatar is
playing a crucial part in this journey, as for years
its investments in sustainable technologies and
projects have actualised a future that respects and
meets both individual and collective needs.
